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010   $a1-280-84755-7
010   $a9786610847556
010   $a1-84663-417-2
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035   $a(EBL)291566
035   $a(OCoLC)140137989
035   $a(SSID)ssj0000465457
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035   $a(PQKBTitleCode)TC0000465457
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100   $a20000815d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aDevelopments in human observation methodologies$b[electronic resource] /$fguest editore Nick Lee and Amanda J. Broderick
210   $aBradford, England $cEmerald Group Publishing$dc2007
215   $a1 online resource (105 p.)
225 0 $aQualitative Market Research, an international journal ;$v10, no. 2
300   $aDescription based upon print version of record.
311   $a1-84663-416-4 
327   $aCover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Note from the publisher; Editorial; Exploring the determinants of success/failure of the advertising agency-firm relationship; A qualitative exploration of a consumer's value-based e-trust building process; Projective techniques in Taiwan and Asia-Pacific market research; Laddering: how (not) to do things with words; Identification of ambiguity in the case study research typology: what is a unit of analysis?; Auto-ethnographic consumer research and creative non-fiction; Book review; Practitioner perspectives; Internet section
330   $aThe editors' intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of observational research. To the editors, observational research is any research which collects empirical data not by questioning respondents, but by observing behavior and/or other forms of activity. In keeping with this, the papers which make up this special issue do not share a common epistemological or ontological basis, nor should they be expected to. Instead, what binds these papers tog
606   $aMarketing research
606   $aQualitative research
608   $aElectronic books.
615  0$aMarketing research.
615  0$aQualitative research.
676   $a658.8
701   $aLee$b Nick$0144694
701   $aBroderick$b Amanda J$0938086
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451285703321
996   $aDevelopments in human observation methodologies$92113268
997   $aUNINA