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Titolo: |
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
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Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2004 |
Descrizione fisica: | 1 online resource (97 p.) |
Disciplina: | 658.8/16 |
Soggetto topico: | New products - Marketing |
Pricing | |
Soggetto genere / forma: | Electronic books. |
Altri autori: |
EstelaniHooman
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Note generali: | Description based upon print version of record. |
Nota di contenuto: | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
Sommario/riassunto: | Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004 |
Titolo autorizzato: | Behavioral pricing ![]() |
ISBN: | 1-280-51450-7 |
9786610514502 | |
1-84544-189-3 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910450554703321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |