Managing tourism and hospitality services : theory and international applications / / edited by B. Prideaux, G. Moscardo, E. Laws
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| Titolo: |
Managing tourism and hospitality services : theory and international applications / / edited by B. Prideaux, G. Moscardo, E. Laws
|
| Pubblicazione: | Wallingford, : CABI, 2006 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (355 p.) |
| Disciplina: | 647.94068 |
| Soggetto topico: | Hospitality industry - Management |
| Tourism - Management | |
| Altri autori: |
LawsEric <1945->
MoscardoGianna
PrideauxB (Bruce)
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | ""Contents""; ""Contributors""; ""List of Figures""; ""List of Tables""; ""PART I � MANAGING CUSTOMER SATISFACTION""; ""1. Quality and Service Management Perspectives""; ""2. Convention Delegates � The Relationship Between Satisfaction with the Convention and with the Host Destination: A Case Study""; ""3. Issues Pertaining to Service Recovery in the Tourism and Leisure Industries""; ""4. Is Near Enough Good Enough? Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences""; ""5. Management of Tourism: Conformation to Whose Standards?"" |
| ""PART II � COMPETITION AND COLLABORATION""""6. Tiscover � Development and Growth""; ""7. Co-branding in the Restaurant Industry""; ""8. Airline Service Quality in an Era of Deregulation""; ""PART III � SERVICE DESIGN AND IMPROVEMENT""; ""9. Service System: A Strategic Approach to Innovate and Manage Service Superiority""; ""10. Marketing Tourism Online""; ""11. Guidelines for Professional Activity Services in Tourism � A Discussion About the Quality of a Tourist Experience Product""; ""12. Tourism Development: Hard Core or Soft Touch?""; ""13. Quality Management for Events"" | |
| ""14. CAVIAR: Canterbury and Vladimir International Action for Regeneration � A Case Study of Techniques for Integrated Marketing, Service Quality and Destination Management""""PART IV � MANAGING STAFF�CUSTOMER RELATIONS""; ""15. Emotional Labour and Coping Strategies""; ""16. Service Ethics for Ecotourism Guides""; ""17. Effective Management of Hotel Revenue: Lessons from the Swiss Hotel Industry""; ""18. Service Management in a World Heritage Area � Tourists, Cultures and the Environment"" | |
| ""19. The Relationship Between Airline Cabin Service and National Culture: A Cabin Crew Perspective""""20. Considerations in Improving Tourism and Hospitality Service Systems""; ""PART V � RESEARCHING TOURISM AND HOSPITALITY SERVICE MANAGEMENT""; ""21. The Role of Research in Improving Tourism and Hospitality Services: Measuring Service Quality""; ""22. Service Quality at the Cellar Door: A Lesson in Services Marketing from Western Australia�s Wine-tourism Sector""; ""23. Using the Critical Incidents Technique to Understand Service Quality in Tourist Accommodation"" | |
| ""24. Factors of Satisfaction: A Case Study of Explore Park""""25. The Value of a Benchmarking Approach for Assessing Service Quality Satisfaction in Environmental Tourism""; ""26. The Development and Tracking of a Branding Campaign for Brisbane""; ""27. The Rasch Model Applied to Customer Satisfaction in Marbella""; ""PART VI � CONCLUSION""; ""28. Researching and Managing Tourism and Hospitality Service: Challenges and Conclusions""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""H""; ""I""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""V""; ""W""; ""Y"" | |
| Sommario/riassunto: | The overall aim in bringing together the various projects reported in this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. Taken together, the collection of work provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. managing Tourism and Hospitality Services contains 28 chapters by international experts, and it is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the |
| Titolo autorizzato: | Managing tourism and hospitality services |
| ISBN: | 1-280-73583-X |
| 9786610735839 | |
| 1-84593-015-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910446334303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |