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A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara



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Autore: O'Mara Shane Visualizza persona
Titolo: A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara Visualizza cluster
Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Edizione: 1st ed. 2018.
Descrizione fisica: 1 online resource (XI, 163 p. 1 illus.)
Disciplina: 658.3
Soggetto topico: Manpower policy
Industrial psychology
Market research
Motivation research (Marketing)
Management—Study and teaching
Behavioral economics
Human Resource Development
Industrial and Organizational Psychology
Market Research/Competitive Intelligence
Consumer Behavior
Management Education
Behavioral/Experimental Economics
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Chatper1.Setting the Scene -- Chapter2.Mindsets - what they are, how they are inscribed in the brain, how they have implications for organisations -- Chapter3.Brain Hygiene: Optimising performance -- Chapter4.Self-regulation and self-control: How we exercise control over our behaviour -- Chapter5.Resilience including lifestyle -- Chapter6.Positive Brain States: happiness & meaning; subjective well-being -- Chapter7.How our brains are wired for status -- Chapter8.De-biasing Groups; De-biasing Gender Roles.
Sommario/riassunto: Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.
Titolo autorizzato: A Brain for Business – A Brain for Life  Visualizza cluster
ISBN: 3-319-49154-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910298209203321
Lo trovi qui: Univ. Federico II
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Serie: The Neuroscience of Business