LEADER 04925nam 22006855 450 001 9910298209203321 005 20200703002429.0 010 $a3-319-49154-7 024 7 $a10.1007/978-3-319-49154-7 035 $a(CKB)4100000000881753 035 $a(DE-He213)978-3-319-49154-7 035 $a(MiAaPQ)EBC5096978 035 $a(PPN)222236256 035 $a(EXLCZ)994100000000881753 100 $a20171006d2018 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 12$aA Brain for Business ? A Brain for Life $eHow insights from behavioural and brain science can change business and business practice for the better /$fby Shane O'Mara 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (XI, 163 p. 1 illus.) 225 1 $aThe Neuroscience of Business 311 $a3-319-49153-9 320 $aIncludes bibliographical references and index. 327 $aChatper1.Setting the Scene -- Chapter2.Mindsets - what they are, how they are inscribed in the brain, how they have implications for organisations -- Chapter3.Brain Hygiene: Optimising performance -- Chapter4.Self-regulation and self-control: How we exercise control over our behaviour -- Chapter5.Resilience including lifestyle -- Chapter6.Positive Brain States: happiness & meaning; subjective well-being -- Chapter7.How our brains are wired for status -- Chapter8.De-biasing Groups; De-biasing Gender Roles. 330 $aBehaviour change is hard, but O?Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O?Mara?s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain?based (?neurocognitive?) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ?fixed mindset? to an enabling ?growth mindset?. He shows how this changing mindset approach ? where the focus is on task and improvements based on effort ? is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O?Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race ? and the impact that this has on performance. 410 0$aThe Neuroscience of Business 606 $aManpower policy 606 $aPsychology, Industrial 606 $aMarketing research 606 $aMotivation research (Marketing) 606 $aManagement?Study and teaching 606 $aEconomics$xPsychological aspects 606 $aHuman Resource Development$3https://scigraph.springernature.com/ontologies/product-market-codes/517010 606 $aIndustrial and Organizational Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20030 606 $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030 606 $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060 606 $aManagement Education$3https://scigraph.springernature.com/ontologies/product-market-codes/517040 606 $aBehavioral/Experimental Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W54000 615 0$aManpower policy. 615 0$aPsychology, Industrial. 615 0$aMarketing research. 615 0$aMotivation research (Marketing) 615 0$aManagement?Study and teaching. 615 0$aEconomics$xPsychological aspects. 615 14$aHuman Resource Development. 615 24$aIndustrial and Organizational Psychology. 615 24$aMarket Research/Competitive Intelligence. 615 24$aConsumer Behavior. 615 24$aManagement Education. 615 24$aBehavioral/Experimental Economics. 676 $a658.3 700 $aO'Mara$b Shane$4aut$4http://id.loc.gov/vocabulary/relators/aut$01061771 906 $aBOOK 912 $a9910298209203321 996 $aA Brain for Business ? A Brain for Life$92520028 997 $aUNINA