Electronic business / / Geoffrey Sampson
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| Autore: |
Sampson Geoffrey
|
| Titolo: |
Electronic business / / Geoffrey Sampson
|
| Pubblicazione: | Swindon : , : British Computer Society, , [2008] |
| Edizione: | 2nd edition |
| Descrizione fisica: | 1 online resource (280 pages) |
| Disciplina: | 658.05 |
| Soggetto topico: | Electronic commerce |
| Business enterprises - Computer networks | |
| Altri autori: | SampsonGeoffrey |
| Note generali: | Revised edition of: E.biz : the anatomy of electronic business. Amsterdam : Elsevier/Butterworth-Heinemann, 2004. |
| Nota di bibliografia: | Includes bibliographical references (pages 245-252) and index. |
| Nota di contenuto: | Copyright; Contents; About the author; Acknowledgements; Abbreviations; Preface; 1 Introduction; 2 IT and the Structure of the Economy; 3 E-Commerce Strategies; 4 E-Business and the Institutions of Society; 5 Jurisdiction, Regulation, Taxation; 6 Does IT Matter?; 7 Shifting to an Intangible Economy; 8 Enterprise Resource Planning; 9 Marketing and Customer Relationships; 10 Advertising and Web 2.0; 11 Diverse Enterprise Applications; 12 Web Services; 13 The Open Source Movement; 14 Into the Future; References; Index; Back Cover |
| Sommario/riassunto: | Technology continues to drive changes in the way we do business with ever increasing numbers of companies relying on electronic tools to carry out their business functions. IT professionals have a greater role to play in the success of these businesses. This book enables a better understanding of the IT/business interface. |
| Titolo autorizzato: | Electronic business |
| ISBN: | 1-78017-048-3 |
| 1-78017-012-2 | |
| 1-906124-35-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910139881703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |