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Record Nr. |
UNINA9910139881703321 |
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Autore |
Sampson Geoffrey |
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Titolo |
Electronic business / / Geoffrey Sampson |
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Pubbl/distr/stampa |
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Swindon : , : British Computer Society, , [2008] |
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ISBN |
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1-78017-048-3 |
1-78017-012-2 |
1-906124-35-3 |
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Edizione |
[2nd edition] |
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Descrizione fisica |
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1 online resource (280 pages) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Electronic commerce |
Business enterprises - Computer networks |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Revised edition of: E.biz : the anatomy of electronic business. Amsterdam : Elsevier/Butterworth-Heinemann, 2004. |
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Nota di bibliografia |
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Includes bibliographical references (pages 245-252) and index. |
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Nota di contenuto |
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Copyright; Contents; About the author; Acknowledgements; Abbreviations; Preface; 1 Introduction; 2 IT and the Structure of the Economy; 3 E-Commerce Strategies; 4 E-Business and the Institutions of Society; 5 Jurisdiction, Regulation, Taxation; 6 Does IT Matter?; 7 Shifting to an Intangible Economy; 8 Enterprise Resource Planning; 9 Marketing and Customer Relationships; 10 Advertising and Web 2.0; 11 Diverse Enterprise Applications; 12 Web Services; 13 The Open Source Movement; 14 Into the Future; References; Index; Back Cover |
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Sommario/riassunto |
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Technology continues to drive changes in the way we do business with ever increasing numbers of companies relying on electronic tools to carry out their business functions. IT professionals have a greater role to play in the success of these businesses. This book enables a better understanding of the IT/business interface. |
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