Brands : the logos of the global economy / / elia Lury
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| Autore: |
Lury Celia
|
| Titolo: |
Brands : the logos of the global economy / / elia Lury
|
| Pubblicazione: | London ; ; New York : , : Routledge, , 2004 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (180 p.) |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Brand name products |
| Business names | |
| Marketing | |
| Globalization - Economic aspects | |
| Classificazione: | 85.40 |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [177]-190) and index. |
| Nota di contenuto: | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
| Sommario/riassunto: | Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. |
| Titolo autorizzato: | Brands |
| ISBN: | 81-7649-480-1 |
| 1-134-52916-3 | |
| 9786610242344 | |
| 1-134-52917-1 | |
| 1-280-24234-5 | |
| 0-203-49502-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 996199891803316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |
Serie:
International library of sociology.