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[null,"1.","Record Nr.",null,"UNISA996199891803316"]
[null,null,"Autore",null,"Lury Celia"]
[null,null,"Titolo",null,"Brands : the logos of the global economy / / elia Lury"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2004"]
[null,null,"ISBN",null,"81-7649-480-1"]
[{"$nulls":4},"1-134-52916-3"]
[{"$nulls":4},"9786610242344"]
[{"$nulls":4},"1-134-52917-1"]
[{"$nulls":4},"1-280-24234-5"]
[{"$nulls":4},"0-203-49502-0"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (180 p.)"]
[null,null,"Collana",null,"International library of sociology"]
[null,null,"Classificazione",null,"85.40"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Business names"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Globalization - Economic aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [177]-190) and index."]
[null,null,"Nota di contenuto",null,"Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;"]
[null,null,null,"Sommario/riassunto","Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy."]