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Writing for public relations : a practical guide for professionals / / Janet Mizrahi



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Autore: Mizrahi Janet Visualizza persona
Titolo: Writing for public relations : a practical guide for professionals / / Janet Mizrahi Visualizza cluster
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Edizione: First edition.
Descrizione fisica: 1 online resource (136 pages) : illustrations
Disciplina: 808.06665
Soggetto topico: Business writing
Public relations
Soggetto non controllato: blog
brochure
e-newsletter
marcom
marketing
marketing style
media kit
microblog
news release
newsletter
pitch letter
press kit
press release
public relations
social media
Tweet
web copy
web writing
website
writing
Nota di bibliografia: Includes bibliographical references (pages 129-132) and index.
Nota di contenuto: 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.
Sommario/riassunto: The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
Titolo autorizzato: Writing for public relations  Visualizza cluster
ISBN: 1-63157-306-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910815721503321
Lo trovi qui: Univ. Federico II
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Serie: Corporate communication collection. . 2156-8170