Money games : profiting from the convergence of sports and entertainment / / David M. Carter
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| Autore: |
Carter David M. <1964->
|
| Titolo: |
Money games : profiting from the convergence of sports and entertainment / / David M. Carter
|
| Pubblicazione: | Stanford, Calif., : Stanford Business Books, 2011 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (306 p.) |
| Disciplina: | 306.4/83 |
| Soggetto topico: | Sports - Economic aspects |
| Sports - Economic aspects - United States | |
| Sports - Social aspects | |
| Sports - Social aspects - United States | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing. |
| Sommario/riassunto: | Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future. |
| Titolo autorizzato: | Money games |
| ISBN: | 0-8047-7679-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910815570803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |