02291nam 2200637 a 450 991081557080332120240514011621.00-8047-7679-210.1515/9780804776790(CKB)2560000000072228(EBL)683257(OCoLC)714569449(SSID)ssj0000485949(PQKBManifestationID)12193912(PQKBTitleCode)TC0000485949(PQKBWorkID)10423533(PQKB)10177153(MiAaPQ)EBC683257(DE-B1597)564212(DE-B1597)9780804776790(Au-PeEL)EBL683257(CaPaEBR)ebr10459548(OCoLC)1198931987(EXLCZ)99256000000007222820100319d2011 uy 0engur|n|---|||||txtccrMoney games profiting from the convergence of sports and entertainment /David M. Carter1st ed.Stanford, Calif. Stanford Business Books20111 online resource (306 p.)Description based upon print version of record.0-8047-5955-3 Includes bibliographical references and index.Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future. SportsEconomic aspectsSportsEconomic aspectsUnited StatesSportsSocial aspectsSportsSocial aspectsUnited StatesSportsEconomic aspects.SportsEconomic aspectsSportsSocial aspects.SportsSocial aspects306.4/83Carter David M.1964-1635148MiAaPQMiAaPQMiAaPQBOOK9910815570803321Money games3975770UNINA