Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić
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| Autore: |
Heller Steven
|
| Titolo: |
Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić
|
| Pubblicazione: | Beverly, Mass., : Rockport Publishers, 2012 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (225 p.) |
| Disciplina: | 686.2/2 |
| Soggetto topico: | Graphic design (Typography) - Social aspects |
| Graphic design (Typography) - History - 21st century | |
| Graphic arts - Social aspects | |
| Graphic arts - History - 21st century | |
| Commercial art - Social aspects | |
| Commercial art - History - 21st century | |
| Altri autori: |
IlićMirko <1956->
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| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | ""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences."" |
| ""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS"" | |
| Sommario/riassunto: | This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. |
| Titolo autorizzato: | Stop, think, go, do |
| ISBN: | 1-61058-389-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810818803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |