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Commoditization and the strategic response / / by Andrew Holmes



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Autore: Holmes Andrew <1965-> Visualizza persona
Titolo: Commoditization and the strategic response / / by Andrew Holmes Visualizza cluster
Pubblicazione: Hants, England ; ; Burlington, VT, : Ashgate Pub., c2008
Edizione: 1st ed.
Descrizione fisica: 1 online resource (245 p.)
Disciplina: 338/.02
Soggetto topico: Commercial products
Consumption (Economics)
Management
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Contents; List of Figures; List of Tables; Acknowledgements; Using This Book; Preface; Chapter 1 Commoditization - Coming to a Company Near You; PART I: FOUNDATIONS: THE THREE WAVES OF COMMODITIZATION; PART II: IMPACT; PART III: RESPONSE; PART IV: THE FUTURE OF COMMODITIZATION; Index
Sommario/riassunto: In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into
Titolo autorizzato: Commoditization and the strategic response  Visualizza cluster
ISBN: 1-315-57286-9
1-317-16375-3
1-317-16374-5
1-281-20794-2
9786611207946
0-7546-8125-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910808190603321
Lo trovi qui: Univ. Federico II
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