02827nam 2200685Ia 450 991080819060332120240430204948.01-315-57286-91-317-16375-31-317-16374-51-281-20794-297866112079460-7546-8125-4(CKB)1000000000404805(EBL)438716(OCoLC)318674608(SSID)ssj0000125537(PQKBManifestationID)11133832(PQKBTitleCode)TC0000125537(PQKBWorkID)10026913(PQKB)11377821(Au-PeEL)EBL438716(CaPaEBR)ebr10209154(CaONFJC)MIL924937(Au-PeEL)EBL5293455(CaONFJC)MIL120794(OCoLC)437137992(MiAaPQ)EBC438716(MiAaPQ)EBC5293455(EXLCZ)99100000000040480520070817d2008 uy 0engur|n|---|||||txtccrCommoditization and the strategic response /by Andrew Holmes1st ed.Hants, England ;Burlington, VT Ashgate Pub.c20081 online resource (245 p.)Description based upon print version of record.0-566-08743-X Includes bibliographical references and index.Cover; Contents; List of Figures; List of Tables; Acknowledgements; Using This Book; Preface; Chapter 1 Commoditization - Coming to a Company Near You; PART I: FOUNDATIONS: THE THREE WAVES OF COMMODITIZATION; PART II: IMPACT; PART III: RESPONSE; PART IV: THE FUTURE OF COMMODITIZATION; IndexIn this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into Commercial productsConsumption (Economics)ManagementCommercial products.Consumption (Economics)Management.338/.02Holmes Andrew1965-1437856MiAaPQMiAaPQMiAaPQBOOK9910808190603321Commoditization and the strategic response4030512UNINA