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Autore: | Rajagopal |
Titolo: | Rebuilding Entrepreneurship at the Grassroots : Converging Divergent Factors of Society and Economy |
Pubblicazione: | Cham : , : Springer International Publishing AG, , 2024 |
©2024 | |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (212 pages) |
Disciplina: | 338.04 |
Altri autori: | Rajagopal |
Nota di contenuto: | Intro -- Preface -- Acknowledgments -- Contents -- About the Author -- List of Figures -- Part I Dissecting the Core -- 1 Entrepreneurial Transitions -- Traditional Entrepreneurship -- The Driving Head -- Capabilities and Competencies -- Business Scaling -- Challenges in Research and Business Planning -- 2 Entrepreneurial Ecosystem -- Social Ecosystem and Entrepreneurship -- Exploring Inside Market -- Driving Entrepreneurial Innovations -- Human Element in Operational Linkages -- 3 Entrepreneurial Behavior -- Artisanal Pedigree -- Leadership -- Human Element in Enterprise Management -- Entrepreneurial Mindset, Decisions, and Strategies -- Part II The Transition -- 4 Reverse Entrepreneurship -- Reverse Entrepreneurship -- Investments in Local Enterprises -- Developing Local Markets -- 5 Crowd-Based Entrepreneurship -- Crowdsourcing -- Open Innovation -- New Product Development -- Niche Marketing Strategy -- 6 Alternate Business Modeling -- Agility in Marketing -- Brand Architecture -- Proximity, Relationship, and Optimism -- Part III Thematic Fusion -- 7 Synthesis: Managing Enterprises at the Grassroots -- The Bottom-line -- The Transition -- Sustainable Entrepreneurship -- The Convergence: Market, Society, and Values -- The Quadruple Bottom-line in Business -- Behavioral Analysis -- Profiling Innovations -- Digital Media and Markets -- Thematic Convergence -- Index. |
Titolo autorizzato: | Rebuilding Entrepreneurship at the Grassroots |
ISBN: | 3-031-43270-3 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910799238003321 |
Lo trovi qui: | Univ. Federico II |
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