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Merchandising cases from the 7th international European association for education and research in commercial distribution conference [[electronic resource] /] / guest editor, Adelina Broadbridge



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Titolo: Merchandising cases from the 7th international European association for education and research in commercial distribution conference [[electronic resource] /] / guest editor, Adelina Broadbridge Visualizza cluster
Pubblicazione: Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica: 1 online resource (44 p.)
Disciplina: 658.83
Soggetto topico: Physical distribution of goods - Management
Retail trade - Management
Altri autori: BroadbridgeA (Adelina)  
Note generali: Description based upon print version of record.
Nota di contenuto: Preliminaries; Contents; Editorial; 2D23D: Management and design perspectives on retail branding; Visual merchandising and the creation of discernible retail brands; Interviews of deshopping behaviour: an analysis of theory of planned behaviour; Books; Abstracts; Note from the publisher;
Sommario/riassunto: This issue of Retail Insights is devoted to casesfrom the 7th International EuropeanAssociation for Education and Research inCommercial Distribution (EAERCD)conference which was hosted by theUniversity of Gloucestershire Business Schoolin Cheltenham, England in July 2002 (Website - http://online.
Titolo autorizzato: Merchandising cases from the 7th international European association for education and research in commercial distribution conference  Visualizza cluster
ISBN: 1-280-51120-6
9786610511204
1-84544-497-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910783056903321
Lo trovi qui: Univ. Federico II
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