Rethinking public relations : the spin and the substance / / Kevin Moloney
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| Autore: |
Moloney Kevin <1943, >
|
| Titolo: |
Rethinking public relations : the spin and the substance / / Kevin Moloney
|
| Pubblicazione: | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica: | 1 online resource (ix, 196 pages) |
| Disciplina: | 659.2 |
| Soggetto topico: | Public relations |
| Mass media and business | |
| Classificazione: | 05.31 |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | 1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. |
| Titolo autorizzato: | Rethinking public relations |
| ISBN: | 1-134-60358-4 |
| 1-280-31773-6 | |
| 0-203-46250-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910679784803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge advances in management and business studies ; ; 13.