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100   $a20180331d2000      uy         0
101 0 $aeng
135   $aurnn|---|nn|n
181   $ctxt
182   $cc
183   $acr
200 10$aRethinking public relations $ethe spin and the substance /$fKevin Moloney
210  1$aLondon ;$aNew York :$cRoutledge,$d2000.
215   $a1 online resource (ix, 196 pages)
225 0 $aRoutledge advances in management and business studies  Rethinking public relations
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a0-415-21759-8 
320   $aIncludes bibliographical references.
327   $a1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR.
330   $aPR is a 2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny.   This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry's position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.
410  0$aRoutledge advances in management and business studies ;$v13.
606   $aPublic relations
606   $aMass media and business
615  0$aPublic relations.
615  0$aMass media and business.
676   $a659.2
686   $a05.31$2bcl
700   $aMoloney$b Kevin$f1943-$01891340
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910679784803321
996   $aRethinking public relations$94534279
997   $aUNINA