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Social data analytics : collaboration for the enterprise / / Krish Krishnan, Shawn P. Rogers ; designer, Matthew Limbert



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Autore: Krishnan Krish Visualizza persona
Titolo: Social data analytics : collaboration for the enterprise / / Krish Krishnan, Shawn P. Rogers ; designer, Matthew Limbert Visualizza cluster
Pubblicazione: Waltham, Massachusetts : , : Morgan Kaufmann, , 2015
©2015
Edizione: 1st edition
Descrizione fisica: 1 online resource (159 p.)
Disciplina: 658.472
Soggetto topico: Business intelligence
Information technology - Social aspects
Soggetto genere / forma: Electronic books.
Persona (resp. second.): RogersShawn P.
LimbertMatthew
Note generali: Includes index.
Sommario/riassunto: Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization’s next social data analytics project. Provides foundational understanding of new and emerging technologies—social data, collaboration, big data, advanced analytics Includes case studies and practical examples of success and failures Will prepare you to lead projects and advance initiatives that will benefit you and your organization
Titolo autorizzato: Social data analytics  Visualizza cluster
ISBN: 0-12-397780-0
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910463802603321
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