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E-commerce economics / / David D. VanHoose



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Autore: VanHoose David D. Visualizza persona
Titolo: E-commerce economics / / David D. VanHoose Visualizza cluster
Pubblicazione: London : , : Routledge, , 2011
Edizione: 2nd ed.
Descrizione fisica: 1 online resource (497 p.)
Disciplina: 381/.142
Soggetto topico: Electronic commerce
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: unit 1. Electronic commerce : market and prices -- unit 2. Information, advertising, and innovation in the electronic marketplace -- unit 3. Policy implications of electronic commerce -- unit 4. Internet trade, electronic money and banking, and the economy.
Sommario/riassunto: This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electr
Titolo autorizzato: E-commerce economics  Visualizza cluster
ISBN: 1-283-10432-6
9786613104328
1-136-82181-3
0-203-83036-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910460246603321
Lo trovi qui: Univ. Federico II
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