Data crush : how the information tidal wave is driving new business opportunities / / Christopher Surdak
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| Autore: |
Surdak Christopher
|
| Titolo: |
Data crush : how the information tidal wave is driving new business opportunities / / Christopher Surdak
|
| Pubblicazione: | New York : , : American Management Association, , [2014] |
| ©2014 | |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (311 p.) |
| Disciplina: | 658.4/038 |
| Soggetto topico: | Information technology - Management |
| Marketing research - Data processing | |
| Business intelligence - Data processing | |
| Big data | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | part one. What's driving the data crush? -- part two. The impact on business -- part three. How successful businesses will respond. |
| Sommario/riassunto: | The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it. |
| Titolo autorizzato: | Data crush |
| ISBN: | 0-8144-3375-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910453421303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |