02540nam 2200661 450 991045342130332120200520144314.00-8144-3375-8(CKB)2550000001179548(EBL)1407881(SSID)ssj0001081516(PQKBManifestationID)11692505(PQKBTitleCode)TC0001081516(PQKBWorkID)11078545(PQKB)11552719(MiAaPQ)EBC1407881(CaSebORM)9780814433744(PPN)176637621(Au-PeEL)EBL1407881(CaPaEBR)ebr10824165(CaONFJC)MIL559687(OCoLC)867317285(EXLCZ)99255000000117954820130905h20142014 uy| 0engur|n|---|||||txtccrData crush how the information tidal wave is driving new business opportunities /Christopher Surdak1st editionNew York :American Management Association,[2014]©20141 online resource (311 p.)Description based upon print version of record.0-8144-3374-X 1-306-28436-8 Includes bibliographical references and index.part one. What's driving the data crush? -- part two. The impact on business -- part three. How successful businesses will respond.The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it.Information technologyManagementMarketing researchData processingBusiness intelligenceData processingBig dataElectronic books.Information technologyManagement.Marketing researchData processing.Business intelligenceData processing.Big data.658.4/038Surdak Christopher964905MiAaPQMiAaPQMiAaPQBOOK9910453421303321Data crush2189250UNINA