Marketing - from Information to decision journal

• Pubblicazione: [Berlin], Germany : , : De Gruyter
• Soggetto topico: Marketing; Marketing - Management; Marketing - Decision making
• Soggetto genere / forma: Periodicals.
• ISSN: 2601-3983
• Sommario/riassunto: The journal is focused on original and innovative scientific research of relevant issues in marketing, such as strategic marketing, consumer behavior, marketing communications, digital marketing, marketing research, international marketing, brand management, and others, also covering sectorial marketing fields such as services marketing, tourism marketing, retail marketing, bank marketing etc. The journal maintains a balance between theoretical and empirical work.
• Altri titoli varianti: MID journal
• Titolo autorizzato: Marketing - from Information to decision journal
• Formato: Materiale a stampa
• Livello bibliografico: Periodico
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910367611703321
• Lo trovi qui: Univ. Federico II