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135   $aurunu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aMarketing - from Information to decision journal
210  1$a[Berlin], Germany :$cDe Gruyter.
330   $aThe journal is focused on original and innovative scientific research of relevant issues in marketing, such as strategic marketing, consumer behavior, marketing communications, digital marketing, marketing research, international marketing, brand management, and others, also covering sectorial marketing fields such as services marketing, tourism marketing, retail marketing, bank marketing etc. The journal maintains a balance between theoretical and empirical work.
517 1 $aMID journal
606   $aMarketing$vPeriodicals
606   $aMarketing$xManagement$vPeriodicals
606   $aMarketing$xDecision making$vPeriodicals
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615  0$aMarketing$xManagement
615  0$aMarketing$xDecision making
615  7$aMarketing.
615  7$aMarketing$xDecision making.
615  7$aMarketing$xManagement.
906   $aJOURNAL
912   $a9910367611703321
996   $aMarketing - from Information to decision journal$92089967
997   $aUNINA