Brand vision [[electronic resource] ] : how to energize your team to drive business growth / / David Taylor

• Autore: Taylor David <1964->
• Pubblicazione: Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006
• Descrizione fisica: 1 online resource (288 p.)
• Disciplina: 658.827
• Soggetto topico: Brand name products; Product management; Employee motivation
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. [253] - 254) and index.
• Nota di contenuto: Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
• Sommario/riassunto: David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:Searching fo
• Titolo autorizzato: Brand vision
• ISBN: 1-119-20930-7; 1-282-34549-4; 9786612345494; 0-470-06094-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910143588203321
• Lo trovi qui: Univ. Federico II