02727nam 22005774a 450 991014358820332120170815110550.01-119-20930-71-282-34549-497866123454940-470-06094-8(CKB)1000000000357104(EBL)291272(OCoLC)128163750(SSID)ssj0000114383(PQKBManifestationID)11129881(PQKBTitleCode)TC0000114383(PQKBWorkID)10102787(PQKB)10543296(MiAaPQ)EBC291272(EXLCZ)99100000000035710420061010d2006 uy 0engur|n|---|||||txtccrBrand vision[electronic resource] how to energize your team to drive business growth /David TaylorChichester, West Sussex, England ;Hoboken, NJ John Wiley & Sonsc20061 online resource (288 p.)Description based upon print version of record.0-470-02835-1 Includes bibliographical references (p. [253] - 254) and index.Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:Searching foBrand name productsProduct managementEmployee motivationElectronic books.Brand name products.Product management.Employee motivation.658.827Taylor David1964-892603MiAaPQMiAaPQMiAaPQBOOK9910143588203321Brand vision2244954UNINA