Consumer-driven innovation in food and personal care products / / edited by Sara R. Jaeger and Hal MacFie

• Pubblicazione: Oxford, : Woodhead Pub., 2010
• Descrizione fisica: 1 online resource (697 p.)
• Disciplina: 664.00688
• Soggetto topico: Food industry and trade - Technological innovations; Cosmetics - Technological innovations
• Altri autori: JaegerSara R MacFieHal
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: pt. I. New product development head-on : trends, processes and perspectives -- pt. II. Hedonic scaling in new product development : past, present and future -- pt. III. Consumer research methods in new product development -- pt. IV. Statistics and new product development -- pt. V. New product development in the future : new consumer trends, new science.
• Sommario/riassunto: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the
• Titolo autorizzato: Consumer-driven innovation in food and personal care products
• ISBN: 1-61344-352-8; 1-84569-997-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911004811603321
• Lo trovi qui: Univ. Federico II
• Serie: Woodhead Publishing in food science, technology, and nutrition ; ; no. 195.