02795nam 2200553 a 450 991100481160332120200520144314.01-61344-352-81-84569-997-1(CKB)2510000000010379(EBL)1584718(OCoLC)867317782(SSID)ssj0000613458(PQKBManifestationID)12226742(PQKBTitleCode)TC0000613458(PQKBWorkID)10584768(PQKB)11377900(MiAaPQ)EBC1584718(EXLCZ)99251000000001037920130211d2010 uy 0engur|n|---|||||txtccrConsumer-driven innovation in food and personal care products /edited by Sara R. Jaeger and Hal MacFieOxford Woodhead Pub.20101 online resource (697 p.)Woodhead Publishing series in food science, technology and nutrition,2042-8049 ;no. 195Description based upon print version of record.1-84569-567-4 Includes bibliographical references and index.pt. I. New product development head-on : trends, processes and perspectives -- pt. II. Hedonic scaling in new product development : past, present and future -- pt. III. Consumer research methods in new product development -- pt. IV. Statistics and new product development -- pt. V. New product development in the future : new consumer trends, new science.Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is theWoodhead Publishing in food science, technology, and nutrition ;no. 195.Food industry and tradeTechnological innovationsCosmeticsTechnological innovationsFood industry and tradeTechnological innovations.CosmeticsTechnological innovations.664.00688Jaeger Sara R1822007MacFie Hal305875MiAaPQMiAaPQMiAaPQBOOK9911004811603321Consumer-driven innovation in food and personal care products4387996UNINA