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Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age/ / Gert H.N. Laursen



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Autore: Laursen Gert H. N Visualizza persona
Titolo: Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age/ / Gert H.N. Laursen Visualizza cluster
Pubblicazione: Chichester, : Wiley, 2011
Hoboken, : John Wiley & Sons, 2011
Edizione: 1st ed.
Descrizione fisica: 1 online resource (258 p.)
Disciplina: 658.4/038011
658.8343
Soggetto topico: Consumers' preferences - Research
Consumers - Research
Business planning
Consumers' preferences --Research
Consumers --Research
Management information systems
Classificazione: BUS043000
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
About the AuthorIndex
Sommario/riassunto: Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.How to align information management with company strategyExamines how to get, grow, and retain valuable customersDiscusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quan
Titolo autorizzato: Business Analytics for Sales and Marketing Managers  Visualizza cluster
ISBN: 1-119-20067-9
1-283-05271-7
9786613052711
1-118-03036-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910825406503321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Wiley and SAS Business Series