03422nam 22007213u 450 991082540650332120240514002803.01-119-20067-91-283-05271-797866130527111-118-03036-2(CKB)2670000000077533(EBL)675118(OCoLC)748213183(MiAaPQ)EBC675118(EXLCZ)99267000000007753320130418d2011 uy| 0engur||u---||u||txtrdacontentcrdamediacrrdacarrierBusiness Analytics for Sales and Marketing Managers How to Compete in the Information Age/Gert H.N. Laursen1st ed.Chichester Wiley2011Hoboken John Wiley & Sons20111 online resource (258 p.)Wiley and SAS Business Series ;v.41Description based upon print version of record.0-470-91286-3 Includes bibliographical references and index.CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention StrategyAbout the AuthorIndexExpert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.How to align information management with company strategyExamines how to get, grow, and retain valuable customersDiscusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quanWiley and SAS Business SeriesConsumers' preferencesResearchConsumersResearchBusiness planningConsumers - ResearchConsumers' preferences - ResearchConsumers' preferences --ResearchConsumers --ResearchManagement information systemsConsumers' preferencesResearch.ConsumersResearch.Business planning.Consumers - Research.Consumers' preferences - Research.Consumers' preferences --Research.Consumers --Research.Management information systems.658.4/038011658.8343BUS043000bisacshLaursen Gert H. N902055AU-PeELAU-PeELAU-PeELAzTeSBOOK9910825406503321Business Analytics for Sales and Marketing Managers3947751UNINA