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Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai



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Autore: Kaul Asha Visualizza persona
Titolo: Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai Visualizza cluster
Pubblicazione: New Delhi, India : , : Sage Response, , 2014
©2014
Descrizione fisica: 1 online resource (323 p.)
Disciplina: 659.2
Soggetto topico: Corporations - Public relations - India
Corporate image - India
Organizational effectiveness - India
Persona (resp. second.): DesaiAvani
Note generali: Includes index.
Nota di contenuto: Cover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government
SECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation
Index I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors
Sommario/riassunto: Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a company's culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birl
Titolo autorizzato: Corporate reputation decoded  Visualizza cluster
ISBN: 93-5150-406-9
93-5150-046-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910820314503321
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