The four pillars of politics : why some candidates don't win and others can't lead / / James T. Kitchens and Larry Powell
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| Autore: |
Kitchens James T.
|
| Titolo: |
The four pillars of politics : why some candidates don't win and others can't lead / / James T. Kitchens and Larry Powell
|
| Pubblicazione: | Lanham, Maryland ; ; London, [England] : , : Lexington Books, , 2015 |
| ©2015 | |
| Descrizione fisica: | 1 online resource (123 p.) |
| Disciplina: | 324.0973 |
| Soggetto topico: | Political culture - United States |
| Communication in politics - United States | |
| Political psychology - United States | |
| Political candidates - United States | |
| Persona (resp. second.): | PowellLarry <1948-> |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | Contents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors |
| Sommario/riassunto: | <span><span>James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.</span></span> |
| Titolo autorizzato: | The four pillars of politics |
| ISBN: | 1-4985-0723-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910797121503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Lexington studies in political communication.