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Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle



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Autore: Minton Elizabeth A. Visualizza persona
Titolo: Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle Visualizza cluster
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Edizione: First edition.
Descrizione fisica: 1 online resource (162 p.)
Disciplina: 174
Soggetto topico: Economics - Religious aspects
Economics - Psychological aspects
Multiculturalism in advertising
Consumer behavior - Religious aspects
Soggetto non controllato: religion
religiosity
religious affiliation
belief systems
Christian
Jew
Muslim
Hindu
Buddhist
Confucianist
Taoist
behavioral economics
consumer behavior
decision making
morality
donation behavior
sustainability
holidays
Persona (resp. second.): KahleLynn R.
Note generali: Part of: 2014 digital library.
Nota di bibliografia: Includes bibliographical references (pages 123-135) and index.
Nota di contenuto: Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
Sommario/riassunto: Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Titolo autorizzato: Belief systems, religion, and behavioral economics  Visualizza cluster
ISBN: 1-60649-705-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910789038003321
Lo trovi qui: Univ. Federico II
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Serie: 2014 digital library. Economics collection. . 2163-7628.