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100   $a20140103d2014      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aBelief systems, religion, and behavioral economics $emarketing in multicultural environments /$fElizabeth A. Minton and Lynn R. Kahle
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014.
215   $a1 online resource (162 p.) 
225 1 $aEconomics collection,$x2163-7628
300   $aPart of: 2014 digital library.
311   $a1-60649-704-9 
320   $aIncludes bibliographical references (pages 123-135) and index.
327   $aPreface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
330 3 $aReligion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
410  0$a2014 digital library.
410  0$aEconomics collection.$x2163-7628.
606   $aEconomics$xReligious aspects
606   $aEconomics$xPsychological aspects
606   $aMulticulturalism in advertising
606   $aConsumer behavior$xReligious aspects
610   $areligion
610   $areligiosity
610   $areligious affiliation
610   $abelief systems
610   $aChristian
610   $aJew
610   $aMuslim
610   $aHindu
610   $aBuddhist
610   $aConfucianist
610   $aTaoist
610   $abehavioral economics
610   $aconsumer behavior
610   $adecision making
610   $amorality
610   $adonation behavior
610   $asustainability
610   $aholidays
615  0$aEconomics$xReligious aspects.
615  0$aEconomics$xPsychological aspects.
615  0$aMulticulturalism in advertising.
615  0$aConsumer behavior$xReligious aspects.
676   $a174
700   $aMinton$b Elizabeth A.$01528163
702   $aKahle$b Lynn R.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789038003321
996   $aBelief systems, religion, and behavioral economics$93771579
997   $aUNINA