Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
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| Autore: |
McFall Elizabeth Rose
|
| Titolo: |
Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
|
| Pubblicazione: | London, : SAGE, 2004 |
| Descrizione fisica: | 1 online resource (viii, 208 p.) : ill |
| Disciplina: | 659.1042 |
| Soggetto topico: | Advertising |
| Advertising - History | |
| Advertising - Social aspects | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Sommario/riassunto: | This work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. |
| Titolo autorizzato: | Advertising |
| ISBN: | 1-280-36870-5 |
| 9786610368709 | |
| 1-4129-3289-0 | |
| 0-7619-4254-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910785983403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Culture, representation, and identities.