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100   $a20120405d2004      fy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising$b[electronic resource] $ea cultural economy /$fLiz McFall
210   $aLondon $cSAGE$d2004
215   $a1 online resource (viii, 208 p.) $cill
225 1 $aCulture, representation and identities
300   $aDescription based upon print version of record.
311   $a1-4462-1541-5 
311   $a0-7619-4255-6 
320   $aIncludes bibliographical references and index.
327   $aCover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
330 8 $aThis work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
410  0$aCulture, representation, and identities.
606   $aAdvertising
606   $aAdvertising$xHistory
606   $aAdvertising$xSocial aspects
615  0$aAdvertising.
615  0$aAdvertising$xHistory.
615  0$aAdvertising$xSocial aspects.
676   $a659.1042
700   $aMcFall$b Elizabeth Rose$01183891
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910785983403321
996   $aAdvertising$93785658
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