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Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi



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Autore: El Kadhi Wassim Visualizza persona
Titolo: Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi Visualizza cluster
Pubblicazione: Hamburg, : Diplomica Verlag, 2009
Descrizione fisica: 1 online resource (179 p.)
Disciplina: 305.23/1
305.231
Soggetto topico: Culture and tourism
Note generali: Title from cover.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations
BibliographyAppendices
Sommario/riassunto: Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r
Titolo autorizzato: Cross-cultural destination image assessment  Visualizza cluster
ISBN: 3-8366-2223-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Tedesco
Record Nr.: 9910785388703321
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