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[null,"1.","Record Nr.",null,"UNINA9910785388703321"]
[null,null,"Autore",null,"El Kadhi Wassim"]
[null,null,"Titolo",null,"Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg, : Diplomica Verlag, 2009"]
[null,null,"ISBN",null,"3-8366-2223-8"]
[null,null,"Descrizione fisica",null,"1 online resource (179 p.)"]
[null,null,"Disciplina",null,"305.23/1"]
[{"$nulls":4},"305.231"]
[null,null,"Soggetti",null,"Culture and tourism"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Title from cover."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations"]
[{"$nulls":4},"BibliographyAppendices"]
[null,null,null,"Sommario/riassunto","Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r"]