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Autore: | Stauss Bernd |
Titolo: | Psychology of gift-giving / / Bernd Stauss |
Pubblicazione: | Berlin ; ; Heidelberg : , : Springer, , [2023] |
©2023 | |
Edizione: | 1st ed. 2023. |
Descrizione fisica: | 1 online resource (182 pages) |
Disciplina: | 394 |
Soggetto topico: | Gifts |
Social psychology | |
Psicologia positiva | |
Regals | |
Soggetto genere / forma: | Llibres electrònics |
Nota di contenuto: | Gift giving: joy, duty and frustration -- Gift and counter-gift: the reciprocity rule -- The valuation of the gift: the recipient decides, not the giver -- The financial value of the gift: can't buy me love?- The emotional value of the gift: empathy, surprise, sacrifice -- Gifts as information media: what they say about the giver and the relationship with the recipient -- Gifts in romantic relationships: what enhances and what weakens the relationship?- Gifts to different recipients: who gets anything at all and how much?- Difficult givers and recipients: risk reduction strategies -- Cash gifts and vouchers: when are they taboo and when are they welcome?- Handling over and receiving the gift: the moment of truth -- Gifts and gender: Santa Claus is a woman -- Gifts and culture: what applies globally and what regionally?. |
Sommario/riassunto: | Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: What ‘secret’ rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt. . |
Titolo autorizzato: | Psychology of Gift-Giving |
ISBN: | 9783662663936 |
9783662663929 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910640389303321 |
Lo trovi qui: | Univ. Federico II |
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