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010   $a9783662663936$b(electronic bk.)
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101 0 $aeng
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181   $ctxt$2rdacontent
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200 10$aPsychology of gift-giving /$fBernd Stauss
205   $a1st ed. 2023.
210  1$aBerlin ;$aHeidelberg :$cSpringer,$d[2023]
210  4$d©2023
215   $a1 online resource (182 pages)
311 08$aPrint version: Stauss, Bernd Psychology of Gift-Giving Berlin, Heidelberg : Springer Berlin / Heidelberg,c2023 9783662663929 
327   $aGift giving: joy, duty and frustration -- Gift and counter-gift: the reciprocity rule -- The valuation of the gift: the recipient decides, not the giver -- The financial value of the gift: can't buy me love?- The emotional value of the gift: empathy, surprise, sacrifice -- Gifts as information media: what they say about the giver and the relationship with the recipient -- Gifts in romantic relationships: what enhances and what weakens the relationship?- Gifts to different recipients: who gets anything at all and how much?- Difficult givers and recipients: risk reduction strategies -- Cash gifts and vouchers: when are they taboo and when are they welcome?- Handling over and receiving the gift: the moment of truth -- Gifts and gender: Santa Claus is a woman -- Gifts and culture: what applies globally and what regionally?.
330   $aGift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother?s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: What ?secret? rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt. .
606   $aGifts
606   $aSocial psychology
606   $aPsicologia positiva$2thub
606   $aRegals$2thub
608   $aLlibres electrònics$2thub
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