Women entrepreneurs in emerging markets : managing performance within ecosystems / / Ananya Rajagopal

• Autore: Rajagopal Ananya
• Pubblicazione: Cham, Switzerland : , : Palgrave Macmillan, , [2022]; ©2022
• Descrizione fisica: 1 online resource (165 pages)
• Disciplina: 658.421082
• Soggetto topico: Entrepreneurship; New business enterprises
• Note generali: Includes index.
• Nota di contenuto: Intro -- Acknowledgements -- Praise for Women Entrepreneurs in Emerging Markets -- Contents -- About the Author -- List of Figures -- 1 Introduction -- Core Arguments -- Review of Contemporary Literature and Gaps -- Thematic Significance and Core Contributions -- 2 Entrepreneurship and Human Relations -- Gender Equity Prism -- Front Facet -- Rear Facet -- Lateral Facet -- Women in Society: The Convergence Path -- LIFE Paradigm -- Relationship and Balance -- Push and Pull factors -- References -- 3 Gender Dynamics -- Capability and Competence -- Technology Acceptance -- Institution Development -- Venture Management -- Entrepreneurial Portfolios -- References -- 4 Women Entrepreneurs in Business -- Exploring Opportunities -- Business Modeling -- Resource Management -- Business Complexity Grid -- References -- 5 Gender, Innovations, and Ecosystems -- Society and Creativity -- Innovation Management -- Collective Intelligence and Market Competitiveness -- Challenges and Prospects -- References -- 6 Learning from Experience -- Women Enterprises in India -- Creative Community in Mexico -- Entrepreneurial Ventures in Africa -- Entrepreneurship at Grassroots in Brazil -- Entrepreneurship in China -- Global Perspectives on Women Entrepreneurs -- References -- Index.
• Sommario/riassunto: his book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.
• Titolo autorizzato: Women Entrepreneurs in Emerging Markets
• ISBN: 9783030897703; 9783030897697
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910552715203321
• Lo trovi qui: Univ. Federico II
• Serie: International marketing and management research