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Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh



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Autore: Ghosh Chilka Visualizza persona
Titolo: Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh Visualizza cluster
Pubblicazione: Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014
©2014
Descrizione fisica: 1 online resource (230 p.)
Disciplina: 659.10954
Soggetto topico: Advertising - Social aspects - India - Bengal - History - 19th century
Advertising - Social aspects - India - Bengal - History - 20th century
Advertising, Newspaper - India - Bengal - History - 19th century
Advertising, Newspaper - India - Bengal - History - 20th century
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: ""TABLE OF CONTENTS""; ""PREFACE""; ""INTRODUCTION""; ""CHAPTER ONE""; ""CHAPTER TWO""; ""CHAPTER THREE""; ""TO CONCLUDE""; ""BIBLIOGRAPHY""
Sommario/riassunto: This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter with these advertisements too had regional peculiarities. The advertising texts of this period frequently
Titolo autorizzato: Printed advertisement 1947-1970  Visualizza cluster
ISBN: 1-4438-7102-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910466864503321
Lo trovi qui: Univ. Federico II
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