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Digital engagement [[electronic resource] ] : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman



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Autore: Harden Leland Visualizza persona
Titolo: Digital engagement [[electronic resource] ] : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman Visualizza cluster
Pubblicazione: New York, : American Management Association, c2009
Descrizione fisica: 1 online resource (257 p.)
Disciplina: 658.8/72
Soggetto topico: Internet marketing
Brand loyalty
Soggetto genere / forma: Electronic books.
Altri autori: HeymanBob <1948->  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Contents; Foreword; Acknowledgments; PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT; PART II: ATTRACTING CUSTOMERS; Where Do You Go from Here?; Digital Engagement Scorecard; A Web Marketing Glossary; Index
Sommario/riassunto: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging med
Titolo autorizzato: Digital engagement  Visualizza cluster
ISBN: 1-282-09121-2
9786612091216
0-8144-1079-0
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910454408003321
Lo trovi qui: Univ. Federico II
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