02586nam 2200601 a 450 991045440800332120200520144314.01-282-09121-297866120912160-8144-1079-0(CKB)1000000000748039(EBL)434981(OCoLC)404723785(SSID)ssj0000139062(PQKBManifestationID)11159156(PQKBTitleCode)TC0000139062(PQKBWorkID)10106922(PQKB)11574748(MiAaPQ)EBC434981(PPN)170235432(Au-PeEL)EBL434981(CaPaEBR)ebr10292221(CaONFJC)MIL209121(EXLCZ)99100000000074803920080707d2009 uy 0engur|n|---|||||txtccrDigital engagement[electronic resource] internet marketing that captures customers and builds intense brand loyalty /Leland Harden and Bob HeymanNew York American Management Associationc20091 online resource (257 p.)Description based upon print version of record.0-8144-1072-3 Includes bibliographical references and index.Contents; Foreword; Acknowledgments; PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT; PART II: ATTRACTING CUSTOMERS; Where Do You Go from Here?; Digital Engagement Scorecard; A Web Marketing Glossary; IndexIn an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging medInternet marketingBrand loyaltyElectronic books.Internet marketing.Brand loyalty.658.8/72Harden Leland952193Heyman Bob1948-952194MiAaPQMiAaPQMiAaPQBOOK9910454408003321Digital engagement2152595UNINA