Advances in doctoral research in management . Volume 2 [[electronic resource] /] / editor, Luiz Moutinho ; associate editor, Kun-Huang Huarng

• Pubblicazione: Singapore, : World Scientific Pub. Co. Inc., 2008
• Descrizione fisica: 1 online resource (220 p.)
• Disciplina: 658
• Soggetto topico: Management - Study and teaching (Higher); Industrial management - Study and teaching (Higher)
• Soggetto genere / forma: Electronic books.
• Altri autori: MoutinhoLuiz HuarngKun-Huang
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: CONTENTS; Aims & Scope; Acknowledgments; Editorial Board; About the Editors; List of Contributors; Editorial; DOCTORAL RESEARCH PAPERS; 1 Organisational Romance: Theorising and Researching an Underexplored Phenomenon Kathleen Riach and Fiona Wilson; 1. Introduction; 2. Research Traditions in Organisational Romance; 3. "Sexualising" Organisational Romance; 4. Introduction to Research Study and Methodology; 5. Normalising Organisational Romance; 6. The "Rules of Engagement"; 7. Gendered Outcomes of Organisational Romance; 8. Conclusion; References ; 2 An Application of Extreme Value Theory in Modelling Extreme Share Returns Konstantinos Tolikas1. Introduction; 2. Extreme Value Theory; 3. Methodology; 4. Data Description; 5. Analysis of the Extreme Daily Returns; 5.1. Identification of the appropriate distribution for the extreme daily returns; 5.2. Parameter estimation and goodness of fit test; 5.3. GL and GEV parameter estimates behaviour over time aggregation; Conclusion; Acknowledgment; Appendix A; References; 3 Naïve Bayes as a Means of Constructing Application Scorecards Anthony C. Antonakis and Michael E. Sfakianakis ; 1. Introduction2. Literature Review; 3. Scorecard Construction; 4. Scorecard Performance Measures; 5. Methodology; 6. Findings; 7. Conclusion; References; 4 On the Bene.ts of Industrial Network: A New Approach with Market Survey and Fuzzy Statistical Analysis Shu-Meei Ho and Berlin Wu; 1. Introduction; 2. Network Benefits; 3. Fuzzy Statistical Analysis and its Applications in the Market Survey; 3.1. The nature of fuzzy samples; 3.2. A χ2-test for fuzzy categorical data; 3.3. Procedures for χ2 -test with fuzzy categorical data; 4. Empirical Studies ; 4.1. A general survey on the electricity market4.2. Satisfaction analysis; 4.3. The cross analysis; 5. Conclusion; References; 5 An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products Xuemei Bian; 1. Background; 2. Theoretical Development and Hypotheses; 2.1. Brand image; 2.2. Brand personality; 2.3. Product attributes; 2.4. Perceived benefits; 2.5. Perceived risks; 3. Research Methodology; 3.1. Brands examined; 3.2. Sample; 4. Research Results; 4.1. PCA results; 4.2. Reliability and validity results; 4.3. GLM results ; 4.4. Likelihood of consideration results for counterfeit Burberry4.5. Likelihood of consideration results for counterfeit Louis Vuitton; 5. Discussion and Conclusion; 5.1. Summary of findings; 5.2. Implications; 5.3. Limitations; 5.4. Further research; Appendix; References; DOCTORAL RESEARCH NOTES; 6 Materialism in Europe: A Cross-Cultural Approach Fernando Augusto de Sá Neves dos Santos and Elizabeth Reis; 1. Introduction; 2. Materialism; 3. Literature Review and Materialism Scales; 4. Methodology; 5. Results; 6. Comparison of Materialism Values; 7. Materialism Values and Ambitions of Life ; 8. Conclusions, Limitations and Implications
• Sommario/riassunto: Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide. The second volume in the <i>Advances in Doctoral Research in Management</i> series comprises doctoral research papers and research notes, which are shorter versions of extended monographs. Research methodology papers that introduce applications of new methodological concepts, t
• Titolo autorizzato: Advances in doctoral research in management
• ISBN: 1-281-93001-6; 9786611930011; 981-277-866-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910453167103321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in Doctoral Research in Management