Sports marketing / / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

• Autore: Fetchko Michael J.
• Pubblicazione: London : , : Routledge, , 2016
• Edizione: First edition.
• Descrizione fisica: 1 online resource (414 pages) : color illustrations
• Disciplina: 796.06/88
• Soggetto topico: Sports - Marketing
• Altri autori: ClowKenneth E RoyDonald P
• Note generali: First published 2013 by Pearson Education, Inc.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and indexes.
• Nota di contenuto: ch. 1. Sports meets marketing -- ch. 2. Examining sports entertainment consumption -- ch. 3. Understanding the marketing environment -- ch. 4. Segmenting audiences for sports -- ch. 5. Building a relevant brand -- ch. 6. Defining the product offering -- ch. 7. Tapping into passion through experiential marketing -- ch. 8. Planning the brand story : communications strategy -- ch. 9. Creating the brand story : communications campaigns -- ch. 10. Telling the brand story : communications channels -- ch. 11. Leveraging sports brands through sponsorship-linked marketing -- ch. 12. Measuring sports brand performance -- ch. 13. Living the brand promise : delivery of sports experiences -- ch. 14. Preparing future sports marketers.
• Titolo autorizzato: Sports marketing
• ISBN: 1-315-50647-5; 1-315-50649-1; 1-315-50648-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910149173603321
• Lo trovi qui: Univ. Federico II