02109oam 2200469I 450 991014917360332120230808200341.01-315-50647-51-315-50649-11-315-50648-310.4324/9781315506494 (CKB)3710000000933108(MiAaPQ)EBC4732455970389900(EXLCZ)99371000000093310820180706e20162013 uy 0engurcnu||||||||rdacontentrdamediardacarrierSports marketing /Michael J. Fetchko, Donald P. Roy, Kenneth E. ClowFirst edition.London :Routledge,2016.1 online resource (414 pages) color illustrationsFirst published 2013 by Pearson Education, Inc.0-13-213546-9 Includes bibliographical references at the end of each chapters and indexes.ch. 1. Sports meets marketing -- ch. 2. Examining sports entertainment consumption -- ch. 3. Understanding the marketing environment -- ch. 4. Segmenting audiences for sports -- ch. 5. Building a relevant brand -- ch. 6. Defining the product offering -- ch. 7. Tapping into passion through experiential marketing -- ch. 8. Planning the brand story : communications strategy -- ch. 9. Creating the brand story : communications campaigns -- ch. 10. Telling the brand story : communications channels -- ch. 11. Leveraging sports brands through sponsorship-linked marketing -- ch. 12. Measuring sports brand performance -- ch. 13. Living the brand promise : delivery of sports experiences -- ch. 14. Preparing future sports marketers.SportsMarketingSportsMarketing.796.06/88Fetchko Michael J.1241405Clow Kenneth E902196Roy Donald P1241406MiAaPQMiAaPQMiAaPQBOOK9910149173603321Sports marketing2879795UNINA