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Aquaculture marketing handbook [[electronic resource] /] / Carole R. Engle, Kwamena Quagrainie



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Autore: Engle Carole Ruth <1952-> Visualizza persona
Titolo: Aquaculture marketing handbook [[electronic resource] /] / Carole R. Engle, Kwamena Quagrainie Visualizza cluster
Pubblicazione: Ames, Iowa, : Blackwell Pub. Professional, c2006
Edizione: 1st ed.
Descrizione fisica: 1 online resource (286 p.)
Disciplina: 639.8
664/.94/0688
Soggetto topico: Aquaculture industry
Seafood industry
Aquaculture - Marketing
Seafood - Marketing
Aquaculture industry - United States
Seafood industry - United States
Soggetto genere / forma: Electronic books.
Altri autori: QuagrainieKwamena  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 229-243) and indexes.
Nota di contenuto: Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.
Sommario/riassunto: Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of informatio
Titolo autorizzato: Aquaculture marketing handbook  Visualizza cluster
ISBN: 1-282-36501-0
9786612365010
0-470-27769-6
0-470-27643-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910144540903321
Lo trovi qui: Univ. Federico II
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