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Record Nr. |
UNINA9910144540903321 |
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Autore |
Engle Carole Ruth <1952-> |
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Titolo |
Aquaculture marketing handbook [[electronic resource] /] / Carole R. Engle, Kwamena Quagrainie |
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Pubbl/distr/stampa |
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Ames, Iowa, : Blackwell Pub. Professional, c2006 |
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ISBN |
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1-282-36501-0 |
9786612365010 |
0-470-27769-6 |
0-470-27643-6 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (286 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Aquaculture industry |
Seafood industry |
Aquaculture - Marketing |
Seafood - Marketing |
Aquaculture industry - United States |
Seafood industry - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 229-243) and indexes. |
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Nota di contenuto |
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Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies. |
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Sommario/riassunto |
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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for |
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